Subject: Project Proposal — [Project Name]
Hi [Client Name],
Thanks for the opportunity to bid on this project. Based on our conversation, I've put together my proposal:
📋 Scope: [List key deliverables]
⏱ Timeline: [X] weeks
💰 Investment: $[Amount]
This includes:
- [Deliverable 1]
- [Deliverable 2]
- [X rounds of revisions]
- [Any extras]
I'm confident I can deliver excellent results for you. Let me know if you have any questions or want to adjust the scope.
Best,
[Your Name]
💬 When Client Says "Too Expensive"
Template 2: Price Objection Response
Subject: Re: Project Quote
Hi [Client Name],
I understand budget is a concern. Let me be transparent about what's included.
You're investing in [X hours of strategy] + [Y rounds of refinement] + [Z deliverables]. Most clients find this pays for itself within the first [month/project].
Here are two options:
1️⃣ Full scope at $[Amount] — best results
2️⃣ Scaled version at $[Amount] — covers essentials
Would you like me to send over Option 2 so you can compare?
Best,
[Your Name]
P.S. If timing is the issue, I can also split this into 2 payments.
📈 Raising Your Rates
Template 3: Rate Increase Notice
Subject: Important Update — New Rates Effective [Date]
Hi [Client Name],
I've enjoyed working with you this past [time period]. As my experience and the value I deliver have grown, I'm adjusting my rates.
Starting [Date], my rate will be $[New Rate].
For existing clients like you, I'm grandfathering your current rate for one more project. After that, the new rate applies.
I wanted to give you plenty of notice. Let me know if you have questions.
Best,
[Your Name]
🔔 Following Up on a Sent Quote
Template 4: Gentle Follow-Up
Subject: Checking in on my proposal
Hi [Client Name],
Just checking in on the quote I sent last week. No pressure at all.
If the price doesn't work for your budget, I'm happy to adjust the scope. If the timing isn't right, I'll check back in a month.
Let me know either way so I can free up the slot.
Best,
[Your Name]
📝 Scope Change / Extra Work
Template 5: Additional Work Notice
Subject: Quick update — scope adjustment
Hi [Client Name],
Quick note on the project. The original scope covered [X], but the new requirements include [Y]. This will add approximately [X] hours of work.
Here's how I'd like to handle it:
📌 Additional cost: $[Amount]
📌 Timeline impact: +[X] days
Let me know if you'd like to proceed with this addition. Happy to hop on a call to discuss.
Best,
[Your Name]
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